To launch their new packaging, Simply Nuts wanted a campaign that brought to life the new platform line 'Good Nutty' in a world of their own.

Everything Simply Nuts does, they do because of the love of their peanuts, and the delicious peanut butter they create. Thats why we showed the meaning of Good Nutty through the farmers on their packaging- to scale. These tiny farmers are unapologetically nutty, and so are our ads, because you have to be a little bit nutty to love peanuts the way they do.

This campaign went nuts (sorry) and jars are still flying off the shelf. I hope the farmers are keeping a leash on them. Or a lasso?